Hi! I will be glad to give you a little insight about what a domain name is, and how to get a perfect name for your business, school project, or even a portfolio for yourself.
If you can read this article, then there is no doubt that you need to understand what a domain name is and why it is very important in today’s digital world.
What is a Domain Name?
As a typical Nigerian, I want you to imagine your business as a shop on a busy Lagos street. Everyone around knows your name already, but wouldn’t it be easier for new customers to find you if you had a catchy signpost above the door? That’s exactly what a domain name does for your business online. A domain name is, therefore, your unique web address or the prime location where people can find you on the internet.
Now, you wouldn’t want your shop sign to be a confusing jumble of words, right? You’d want it to be clear, memorable, and reflect what you sell. The same goes for your domain name!
Hope this explanation helped you in understanding what a domain name is.
How to Find a Perfect Domain Name
Getting a domain name that resonates with your business is just the beginning of wisdom. How can you achieve this fit? Now, I will give you the perfect 5 tips with a bonus that can assist you in getting a domain for free without paying a dime.
5 Tips to Getting a Perfect Business Domain Name
1. Name Brainstorming
This is the first and most important tip.
At this first stage, you will not wish to have a name that is junk or different from what people know you for. I recommend that you grab a pen and paper (or your phone’s notepad) and unleash your creativity. Think about your business name, what it does, and the keywords people might use to search for it online. For example, if you have a bakery in Lagos called “Mama’s Delights Flours,” keywords could be “cakes,” “pastries,” or “Lagos bakery.”
2. Finding Your Perfect Name Fit
Once you have a list of ideas, head to a domain registrar. These are the companies that sell and manage domain names. There are many Nigerian registrars, so shop around for the best prices and features. You can also check out our list of the top ten accredited domain registrars in Nigeria and choose from any of them based on your preferences.
Here’s the exciting part: use the registrar’s search tool to see if your dream domain name is available! Think “.com.ng” for a Nigerian touch, or “.com” for a broader reach. You can find out the difference between the two here also.
3. Short, Sweet, Clear, and Simple!
Just like a catchy shop signpost, you want a domain name that’s easy to remember and type. Keep it short, avoid hyphens or numbers, and use real words – not internet slang. This way, your potential customers can easily remember and find you even without writing your name down.
4. Standing Out from the Crowd
Let’s say a hundred businesses sell cakes in Lagos. How can yours stand out online? Try adding your location like “lagoscakes.com.ng” or a unique selling point like “delightsbakery.com”. Note that most times, names like this might not be available as they might have been taken by others. I recommend that you use the search bar to search for your available domain.
5. Don’t Wait, Register the Name Now!
The perfect domain name is like a prime shop location – someone else might snap it up! Once you find the one, register it quickly to secure your online space. Do not procrastinate as that sweet name you see is also being eyed by millions of business owners seeking to get online.
Recall that I told you that I would be giving you a bonus tip, here it is:
Bonus Tip: Many registrars offer domain name suggestions if you get stuck use WebManager.NG domain search bar to make a choice today.
Buying and registering the perfect domain name is the first step towards establishing your business’s online presence in Nigeria. By following these simple tips listed above and choosing a domain name that reflects your brand identity, you can create a strong and memorable online presence that attracts customers and helps your business succeed.
