In a turn of event Google has come out with a new idea to transform app discovery by introducing new Short videos on the Playstore Platform. These videos will show people what the app looks like or what it does before going ahead to download it.
What Are Short Videos on Google Play Store?
Short videos are like a brief movie trailers for apps. They show you how an app works in just a few seconds or it gives an idea or highlights of what the app entails. It is much better than images shown or the short descriptions being written.
Benefits Of Google Play Store Short Videos For App Discovery
- Visual Insights: With short videos, users can now see apps in action in order to offer a visual preview that goes beyond static screenshots and written descriptions. It makes it easier for users to know if an app aligns with their needs and preferences.
- Improved Decision-Making: Short videos empower users to make more informed decisions about which apps to download. It can quickly assess the app’s interface, performance, and usability, reducing the likelihood of installing apps that may not meet their expectations.
- Enhanced User Engagement: These videos are designed to be engaging and informative, fostering a deeper connection between app developers and users. Developers can showcase their app’s unique selling points and features more effectively.
- Discovering Hidden Gems: Users may stumble upon lesser-known apps that offer exceptional value but may have gone unnoticed without these video previews. This feature can help smaller developers gain visibility in a crowded marketplace.
- Global Reach: Short videos transcend language barriers, making it easier for users worldwide to explore and understand apps regardless of their native language.
What’s Next?
Google wants to make short videos even better based on what people think. App creators both in Nigeria and around the world can use videos to show off their apps and make them even more interesting for people who would want to download the app.
Below is an image of what the new feature looks like
Conclusion
Google’s introduction of short videos on the Play Store represents a significant step forward in app discovery. It empowers users with visual insights, improves decision-making, and offers an innovative platform for developers to showcase their apps. As the Play Store continues to evolve, this feature is prepared to enhance the app discovery process, ultimately benefiting both users and app creators alike.
