Server security has been a thing of concern to many organizations and businesses built on the World Wide Web. Bazecity basically employs the use of tools and techniques that help prevent intrusion, hacking, and other malicious actions that hypothetically influence and target servers to behave in a manner different from its purpose as proposed by the owner.
In this article, we shall be discussing 5 major reasons why you should use our SSL services to ensure proper server security and free your business from potential threats.
WHAT IS SERVER SECURITY?
Server security encompasses the processes and tools used to protect the valuable data and assets held on an organization’s servers, as well as to protect the server’s resources. Due to the sensitive information they hold, servers are frequently targeted by cybercriminals looking to exploit weaknesses in server security for financial gain.
At Bazecity, we ensure your server is properly secured by enhancing your site with impressive encryption using Wildcard SSL Certificates (HTTPS://). This encrypts the information that you send between a browser and a web server, which protects your website’s users from “man-in-the-middle” attacks (where someone steals the information being sent to a website), like a credit card information or logins. This can also reduce phishers from phishing your mailing system.
Five reasons why you need Bazecity to securely secure your server
Click on any of the points to take you to the explanation immediately.
- SAFEGUARDING YOUR BUSINESS RELATIONSHIPS
- IMPROVEMENT IN SEARCH ENGINE RANKING
- SERVER AUTHENTICITY
- BETTER CONVERSION RATES
- ENSURES CUSTOMERS’ TRUST
BAZECITY PRIORITIZES SAFEGUARDING YOUR BUSINESS RELATIONSHIPS
We live in a world where online presence is a must to survive in the competitive landscape. Safeguarding your various business relationships is very important which is why we are here for you.
Remember, your website is an essential extension of your brand digitally. It is a significant touchpoint with your customers. If you don’t invest in a secure server, you can end up compromising on this vital relationship.
There are various threats that make unprotected websites vulnerable. For instance, a virus may infect the site, which may spread to site visitors. This can compromise sensitive customer data like names, email addresses, transaction information, and credit card information. If you are a small business, such a malware attack can kill your business. Customers today are very cautious of the type of sites they access. And once a data breach occurs, it can be hard for a small business to attract customers again.
The guarantee of a safe experience should be enough of a reason to opt for secure servers. However, some might argue that they can still run a website after such an incident but remember that only a few survive it.
BAZECITY SERVER SECURITY IMPROVES YOUR SEARCH ENGINE RANKING
The chances of your small business being targeted, are high. This is why Bazecity ensures the protection of your server resources for the sake of your website security and your customers’ security. We focus on getting a better SERP ranking for you eg. Google/Bing. Google is taking a proactive approach to encouraging websites to become more secure in other to attract a better ranking and page placements on the search engine results page. This is what you get when you let Bazecity to optimize your website for you using best practices.
Currently, more than 40 percent of the first-page websites (regardless of what keyword is searched) are those that are HTTPS. This is not a coincidence. Instead, Google has gone on record to confirm that its search engine prefers websites with an HTTPS certification.
Bazecity makes certain a secured website for you in order to avoid tainting your website’s credibility. This is because, If traffic is directed to unsecured sites, their credibility will get tainted. Hence, Google has manufactured its ranking algorithms to give high ranks to websites that have valid HTTPS certification compared to those that don’t.
BAZECITY PROVIDES SERVER AUTHENTICITY
We ensure that the information being sent by your customers to your website reaches the right server, with the help of an SSL Certificate. Bazecity secures your server by making sure your server’s information is secured and making it less vulnerable to data breaches.
We prevent instances where your site users might access your website from an array of devices. It can be a laptop, a tablet, or a phone. Any of these devices can get compromised due to a cyber-attack. This might lead to customer information being sent to the wrong destination. Authentication stops this from happening. This is because SSL provides a PKI or a Public Key transfer that guarantees that the data shared reaches only the right destination at the right time.
BAZECITY OFFERS BETTER CONVERSION RATES
A lot of users lack proper technical understanding of a secure server. They do understand that they want a site to be HTTPS if they are providing personal information.
If your platform requires users to share personal information, they are more cautious. If they have to provide their credit card information, they are likely to be alert about the presence of an HTTPS and SSL tag.
Now, Google tells you when a website is not secured, and that too is a red flag for your business. This can potentially reduce sales and conversion rates.
However, Bazecity already knows how vital it is to secure your server and the difference in conversion rates between HTTP and HTTPS sites. We make your server security our priority, to enable more people to carry out transactions using your platform. Therefore, the conversion rate of your site and the overall sales turnover is bound to increase.
BAZECITY ENSURES CUSTOMERS’ TRUST IS GAINED
With all of the buzz about HTTPS going around, more users are specifically looking for a secure connection when visiting a website. A secure connection gives your customers no room to panic and the idea that your website can be trusted and their information is safe.
We protect your customers from phishing attacks while delivering a safe experience, in order to gain customer trust. You might think that the quality of your offering is the only thing that matters to your clients. The truth is that it is about the entire experience for them. No one is likely to come back to a business that they don’t trust. Especially when transacting with the company requires sharing personal information.
Remember, we live at a time when data breaches are quite common. People have become aware of how dangerous the online world can be. You need to gain their trust in this online world, and a secure platform allows you to do so.
Something as simple as an HTTPS tag and a green bar on the top of your website helps in establishing this trust. The initial cost of securing your platform will be more than compensated by the customer lifetime value of each of your users.
In conclusion, do not leave your website unsecured. Instead, invest in getting proper SSL and HTTPS certification. Don’t think of it as an expense. Consider it as an investment. You will gain benefits out of it, both in the short and long run. This is why we propose getting a Wildcard SSL Certificate installed by us today.
Thank you for reading, don’t forget to use the comment section for any further inquiries or contact us for more private discussion.